My career started rather unusually.

In 2009 my life changed when my health started to deteriorate, by 2010 I had developed severe M.E. (otherwise know as Chronic Fatigue Syndrome) and other conditions that forced me to withdraw from university. M.E. is when you feel a deep fatigue, no matter how many hours you sleep, you never wake up feeling energised. Doctors told me I would have it for the rest of my life – that I would never recover.

I refused to accept this and delved into alternative medicine and nutrition. After years of trying numerous methods with little success, I discovered The Phil Parker Institute. I learnt how to re-wire my brain to live a life I love, by harnessing the powerful tools of neuro-linguistic programming, hypnosis and life coaching.

In 3-days I went from barely being able to get out of bed to being a regular crossfitter, adventurer and working internationally. I’ve not looked back and in 2017, I successfully trained for a year to become an Ironman: swimming 2.4 miles, cycling 112 miles and running 22.6 miles in 13 hours 58 minutes.

Now, I’m an amateur endurance triathlete, training an average of 12 hours a week, spending time with family and friends, and loving my work: helping athletes and executives to become the best they can be and achieve their potential.

Achieving your potential depends on your mindset

My clients’ achievements make me proud every day. They are spread across the world in different sports and industries. You’ve seen them achieve podium finishes at the Adaptive Climbing World Championships, win extreme triathlons, develop new treatments that will transform lives and build successful businesses.

A resilient and positive-focused mindset enables you to achieve your potential. It allows you to become the best you can be. My job is coaching athletes and executives to harness the power of their mind, achieve their lofty goals and be happy.

Our athletes that have moved forward to the USA Climbing team this year have been getting some new type of coaching. Transferring to the world stage of climbing competitions can be nerve-racking. Thank you Adelaide Goodeve in England. She’s a competition mindset coach and we are so thankful to have her help this year:

“Been struggling through this week's training. But making huge leaps with my mindset coach! Becoming more confident, independent, and centered in my climbing!” - Whitney Pesek, Member of the USA Adaptive Climbing Team

Kareemah BattsFounder of Adaptive Climbing Group and Manager of Brooklyn Boulders Foundation

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